The Girl Scouts Viral Marketing Internet Cookie Sales

Girl Scout founder Juliette Gordon Low would approve of her organization's recent plunge into viral marketing. After all, Low used the then-newfangled telephone almost a century ago to declare her intention to start the Girl Scouts to a friend. Like technology, cookie sales have been part of the organization since its early years. It's a lucrative tradition: The cookies, including Thin Mints and Samoas, bring in $700 million in sales a year.

"The Girl Scouts Viral Marketing Internet Cookie Sales"

Ahorre 06:41 AM

Real Estate Market Digital Marketing

Real estate companies have been slow to embrace online marketing, according to a survey by Brandeis University's International Business School and digital marketing firm inSegment, Inc

"Real Estate Market Digital Marketing"

Ahorre 09:23 AM

2008 Online Sales Results eCommerce Sales

ComScore today reported that e-commerce sales for the November and December period rose 4% to $29.1 billion, compared with $28 billion a year ago and $29.2 billion in 2007. Through October, sales were down 1% compared with 2008; sales for the holiday season in 2008 declined 3%, after adjusting for the fact the 2008 season had fewer shopping days than the 2007 season.

"2008 Online Sales Results eCommerce Sales"

Ahorre 12:29 PM

2010 Google PPC Revenues Increase

PPC Revenue is Finally Expected to Rebound in 2010 With Google Being the Prime Beneficiary

By Ron Jackson DN Journal - After an exceptionally long drought in which many saw their PPC revenue drop by 75% or more, evidence is mounting that domain owners will finally witness an end to the carnage in 2010. The latest indication of an upturn came today when Jefferies stock analyst Youssef Squali raised his price target on Google stock (already rated a buy) from $600 to $695 a share (Google closed at $593 today).

"2010 Google PPC Revenues Increase"

Ahorre 01:58 PM

Black Friday Retail Expectations

Black Friday 2009 came in with lower-than-average spending, with sales figures about even with 2008’s poor performance, according to a survey of nearly 5,000 shoppers.

The National Retail Federation said 195 million shoppers hit stores and Web sites over the holiday weekend, spending a total of $41.2 billion nearly flat with $41 billion spent over the 2008 Black Friday weekend.

The number of shoppers increased from 172 million during the 2008 holiday weekend, though the average spent was $343.31 per person over this year’s Black Friday period, down from $372.57 last year. Shoppers in the Northeast averaged $356.81, of which $124.39 was spent online.

Ahorre 04:49 PM

CPG Social Media Marketing Problems

www.emarketer.com - Consumer packaged goods (CPG) companies and social media are not an easy mix. Because CPG companies tend to focus on reaching a mass audience and have well-honed ways of measuring marketing effectiveness and sales, social media has been a less than perfect fit.

"CPG Social Media Marketing Problems"

Ahorre 08:32 AM

Mobile Social Networking Usage USA

Social networking is one of the fastest-growing activities among mobile users around the world. And as one of the primary ways mobile users communicate with one another, it is proving a significant driver of Internet usage on mobile devices.

eMarketer predicts the number of mobile users accessing social networks from their mobile devices will reach 607.5 million worldwide by 2013, representing 43% of global mobile Internet users. In the US, mobile social networkers will total 56.2 million by 2013, accounting for 45% of the mobile Internet user population.

"Mobile Social Networking Usage USA"

Ahorre 12:28 PM

How to Build Brands Online Branding

Building Brands Online - Interactive sales teams with category and relationship expertise, services that provide solutions to marketer challenges and better measurement are just some of the organizational and systemic challenges that inhibit online ad growth revealed in “Building Brands Online,” a study released today by Bain & Company, the global business consulting firm, and the Interactive Advertising Bureau (IAB). The results were presented in New York at a meeting comprised of senior marketing, advertising and media industry executives.

"How to Build Brands Online Branding"

Ahorre 12:16 PM

Advertising Mobile Marketing Preferences

Mobile Marketing turns some People On - some People Off - Mobile ad spending is poised to grow 27% to $2.1 billion in 2010, according to the Mobile Marketing Association. However, there’s good news and bad news for marketers who are wading into the mobile marketing wars. The good news is the audience for mobile marketing is growing. The bad news is the audience is still relatively small and confined to a limited segment of the market. Marketers who employ mobile marketing to the wrong consumer group risk turning them off, not on, according to an analysis of BIGresearch’s Simultaneous Media Usage Survey (SIMM 14, June 2009) of over 22,000 consumers.

"Advertising Mobile Marketing Preferences"

Ahorre 12:12 PM

Socially Inhibited Americans Reports

This report adds new insights to an ongoing debate about the extent of social isolation in America. A widely-reported 2006 study argued that since 1985 Americans have become more socially isolated, the size of their discussion networks has declined, and the diversity of those people with whom they discuss important matters has decreased. In particular, the study found that Americans have fewer close ties to those from their neighborhoods and from voluntary associations.

"Socially Inhibited Americans Reports"

Ahorre 10:41 AM

Brand Marketing Messages on Social Media Sites

Consumers open to Branding, Marketing Messages on Social Media Sites - Performics and ROI Research released findings from a joint study that provides strategic insights into how users adopt social networking sites and the actions they take across those sites.

The survey of more than 3,000 U.S. consumers comprised 100 plus questions to determine how various segments of consumers use social networks in their daily lives, specifically in regard to finding out about different types of products and in relation to other media channels. The study found that marketers who embrace the medium and communicate relevant messages in consumers’ language and on their terms could gain customers and grow sales.

"Brand Marketing Messages on Social Media Sites"

Ahorre 10:28 AM

US Broadband Stimulus Programs

The current $7.2 billion in stimulus funds earmarked for extending broadband service across the U.S. is woefully inadequate, reaching less than a third of the investment necessary to connect every U.S. household, according to research from Yankee Group. A report, titled “Ubiquitous U.S. Broadband Will Cost At Least Triple the Current Stimulus Package,” explores several scenarios and finds that even the most bare-bones approach to extending broadband across the country will require funding and vendor cooperation far beyond what we see today.

"US Broadband Stimulus Programs"

Ahorre 10:22 AM