Mexico Internet Marketing
is a sleeping giant. Mexico has 24 million internet
Mexico's population is
approximately 111 million. U.S. based Mexican descent
population is roughly 24 million
What a market, 135 million. In order to get an effect of
this number, 135 million is equivalent to 48% of today's U.S.
301 million population.
Mexico, reached the 24
million internet user mark at the end of calendar 2009,
and growing 15% year over year. Aside from Mexico, only
Spain (29%) and USA (20.3%) have nearly Hispanic
internet users online.
In Mexico, our users profile
have important variables you should consider 1)
Education - 58% have attended the university or
graduated. 11.5% have a masters or doctorate degree. 2)
Age - 38% are within 35 - 45 years old. 3) Higher Incomes
4) 61% from Mexico City.
Growth in connectivity
across the Mexican community is due to American money
transfer dollars. Recent initiatives by the U.S. banking
industry facilitates for a U.S. family member to open a
bank account. Once the account is opened, their ATM card
has a triple fold effect. 1) Money Transfer 2) Debit
Card 3) eCommerce.
institutions are aggressively
building market share in the U.S. Hispanic market. The
driving category and openly discussed is the
money transfer component.