May 2009 - comScore, a leader in measuring the
digital world, released a report on the U.S. Hispanic
Internet market, finding that the Hispanic online
population reached a record 20.3 million visitors in
February 2009, representing 11% of the total U.S. online
market. During the past year, the growth of the U.S
Hispanic Internet audience outpaced that of the total
U.S. online population in terms of number of visitors,
time spent and pages consumed, as Hispanic online
adoption and engagement accelerated.
The U.S. Hispanic online population reached 20.3 million
visitors in February 2009, an increase of 6% from the
previous year. Hispanic Internet users also exhibited a
surge in online engagement, including strong increases
in time spent and pages consumed. The total amount of
time spent online by Hispanics increased 6.9% in 2009
(3.9x faster than the total U.S. online population),
while total pages consumed grew 6% (3.6x faster than the
total U.S. population).
April 2006 - The number of Hispanics online will
increase by a third by the end of the decade, exceeding
20 million users, says a new report from Web researcher
eMarketer. According to the report, Hispanic Youth
Online: Language and Culture Define Usage, there were
15.7 million Hispanics who had access to the Web in
2005. By 2010, that audience is expected to hit 20.9
million users.
July 2005 - U.S. Hispanics with
Internet access at home are rapidly adopting broadband,
with half of online Hispanics going online over
high-speed connections at home, according to the third
annual AOL/Roper U.S. Hispanic Cyber study. That's on
par to the share of the general online population with
broadband at home, and comes despite the fact that
Hispanics are relatively newer to the Internet.
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