* Hispanics median age of 26.7 years, have "a younger age structure" compared to white America, which has a median age of 39.6.  3.51% birth rate. twice the national avg.   36% of population is less than 18 years of age.

* Hispanic household income is growing, with 38% earning over $40,000 in 1999 vs. 26% in 1994 . 3.5 million Hispanic HH earn over $40,000/year.

*  Children of today's Hispanic immigrant will be the largest contributing group of the U.S. population growth in the next twenty years.

*  Over 13 million internet users. 15% to 20% per year growth rate. 39% of online households contain +5 people and live in higher income households.

* 7 states have more than 1 million Hispanics (Arizona, California, Florida, Illinois, New Jersey, New York, and Texas).

* The Latino population controlled $653 billion in spending power in 2003, and this number is expected to reach more than $1 trillion in 2008, according to the Selig Center for Economic Growth

Key factors accounting for this increase in US Hispanic purchasing power include continued population growth and increasing Hispanic employment and income levels.

* The US Hispanic purchasing power is growing at triple the rate of the overall US population.

* More impressive, Hispanics contributed 23 percent ($65 billion) of the nation's total purchasing power of $284 billion in 2003, while only accounting for 13.8 percent of the total US population.

* Nearly half of the 9.4 million American residents added since 2000 are Hispanic, the Census Bureau said. Growth was almost equal between immigrants and those already here.