Marketing Hispanic Marketing Business Latino Hispanic Market Services Spanish Search Engine Marketing Events

Spanish Sports Online Ad Network U.S. Hispanic

Spanish Sports Online Ad Network - U.S. Hispanic MarketS

We've launched a Spanish speaking U.S. Hispanic online ad network.

Have you noticed on your Google Analytics, (es or es-US ) visitors

"Mundial Sports Network www.mundialsportsnetwork.com

Geoffrey Gonzalez
Tel: 1-800-BEISBOL

Ahorre 12:15 PM

Advertising Spanish Baseball Latino Marketing Hispanics

1-800-BEISBOL - Twitter.com/beisbol - Facebook.com/beisbol

BY LEWIS LAZARE Media & Marketing Columnist

The Chicago White Sox are expected to announce Thursday that the team has selected the San Jose Group/Chicago as its first Hispanic ad agency of record. The move is part of an effort by White Sox owner Jerry Reinsdorf and the team's top management to grow a significant, loyal segment of the White Sox audience at U.S. Cellular Field, where on average about 14 percent of the crowd is Hispanic.

Energy BBDO/Chicago will continue to handle White Sox general market advertising.

"Advertising Spanish Baseball Latino Marketing Hispanics"

Ahorre 07:47 AM

Hispanic Direct Sales Development Agents Resellers Network Marketing

Hispanic Direct Sales Development Agents Resellers Network Marketing.

Hispanic Direct Sales Development
Third Party Sales Agents Resellers Network Marketing.

Are you looking to build grass root sales programs?

Call Geoffrey Gonzalez at Tel: 203-746-7589 Hispanic Marketing

Ahorre 11:09 PM

Latino Budget Allocation Modeling Hispanic Marketing

By Jose Villa - One of the principle reasons I decided to enter the world of Hispanic advertising was to bring a more rigorous and data-driven analytical approach to what I viewed as the unsophisticated and heuristic nature of some of the most important decisions made in our industry. While our industry has come a long way, including the omnipresence of account planning and the growing and rich field of Hispanic direct response, there is still one very important process that has not managed to move forward -- the allocation of Hispanic marketing budgets.

"Latino Budget Allocation Modeling Hispanic Marketing"

Ahorre 07:37 AM

Hispanic Markets Los Angeles California

Los Angeles Hispanic Supermarkets Chains United States - This is a list of supermarket companies in the United States of America and the names of supermarkets which are owned or franchised by these companies. For supermarkets worldwide see List of supermarkets.

There's tumult playing out among Orange County's burgeoning Hispanic supermarkets. Anaheim-based Northgate Gonzalez Supermarkets, the county's largest Hispanic supermarket operator, just opened its 16th store, this one in Anaheim-just down the street from Mexico's Grupo Gigante SA de CVs first OC store.

Yet another twist: Northgate took over the store on Euclid Avenue near the Santa Ana (1-5) Freeway from Fullerton-based La Rioja Ranch Markets, which had been the county's second largest Hispanic supermarket chain.

Juan Vallejo, La Rioja's owner, said he's closing what's left of the chain in OC because of slow sales. He said he's looking to regroup with a new store in La Puente this fall.

Northgate's new 20,500-square-foot store is a couple blocks south of Gigante, which opened with fanfare last year. Northgate, with an estimated $325 million in sales, dominates the Hispanic grocery business here.

But Gigante, which has its U.S. base in Santa Ana, is a force to be reckoned with. In Mexico, the company counts yearly sales of some $3 billion and has strong name recognition with Hispanics in OC.

"Hispanic Markets Los Angeles California"

Ahorre 07:38 AM

NFL Latino QBs Latino Marketing Hispanics

"NFL Latino QBs Latino Marketing Hispanics"

Ahorre 07:32 AM

Hispanic Marketing: Los Angeles

2009 Hispanic Marketing: Los Angeles - Los Angeles Marriott: 5855 West Century Boulevard
Los Angeles , CA 90045 - 5/14/2009 7:00 AM - 5/14/2009 5:00 PM

"Hispanic Marketing: Los Angeles"

Ahorre 04:43 AM

Spanish Consumers Report en Espanol

Consumer Reports publishes annual buying guide in Spanish. Consumer Reports is going bilingual with the first-ever Spanish-language edition of its buying guide.

Entitled Guia de Compras 2010 de Consumer Reports, the foreword is penned by Julie Stav, host of Univision's "Tu Dinero con Julie Stav".

"With Hispanic buying power in the United States projected to hit $1.3 trillion by 2013, it is more important than ever to provide this demographic with the information to make informed purchasing decisions," said John Sateja, Executive Vice President of Consumers Union, the publisher of Consumer Reports.

Elena Chavez, Manager, Spanish Language Outreach added, "Based on our celebrated tradition of accepting no advertisements and providing unbiased reviews, Guia de Compras 2010 will help Spanish-speaking consumers navigate through advertisements, faulty claims and thousands of product options."

Ahorre 01:17 PM

Batanga Board of Directors

Batanga, Inc. announced that Lynda Clarizio was appointed to the company's board of directors. With broad experience leading one of the industry's largest digital advertising platforms, Ms. Clarizio will provide a wealth of knowledge and support to the company.

"Batanga Board of Directors"

Ahorre 01:14 PM

Finance Seminars Money Managing Latinos Latinas

Tide & Maria Antonieta Collins offer Home Economics Seminars nationwide.

Jan 2010 - To help Hispanic women nationwide get the most value for their money by better managing their everyday finances, Procter & Gamble (P&G) and its Tide brand have teamed up with journalist Maria
Antonieta Collins and national organization "Las Comadres to bring them the Tide "Mas Valor por tu Dinero" Home Economics Seminars.

"Finance Seminars Money Managing Latinos Latinas"

Ahorre 01:11 PM

Texas Rangers Spanish Beisbol Network SBN Radio

1-800-BEISBOL - The Texas Rangers and the Spanish Beisbol Network (SBN) have agreed to terms on a four-year contract to broadcast all 162 regular season games, beginning this upcoming 2010 season. The games will continue to be carried on Univision's KFLC 1270 AM in the Dallas-Fort Worth metro area.

"Texas Rangers Spanish Beisbol Network SBN Radio"

Ahorre 09:26 AM

New Roles of CMOs Chief Marketing Officers Social Media

How A Chief Marketing Officer Drives Sales With Social Media

by Antonio Altamirano on January 11, 2010

Chief Marketing Officers in the era of brand advocates and social media. A conversation with Ted Rubin, e.l.f.’s CMO and the architect of its successful social media campaign.

“The next important growth feature for social networks will be ubiquity. Social networks must be woven into everything we encounter and social media/marketing should be integrated into the fabric of all marketing channels, strategically managed from 360 perspective. Social Media is a platform… Social Marketing is how it is leveraged by a brand.” -Ted Rubin

Times are changing fast. Companies need to learn how to interact and respond in an efficient and positive manner to their audience via social media and to understand how to pool positive word-of-mouth and energize their brand advocates online. Through our conversation, there was a strong and recurring emphasis on a theme that ties e.l.f.’s marketing strategy together: social media and the power of the advocate.

Companies need to learn how to move away from passively listening and instead spring into action when the needs of their customers are not met. It is not enough to be an active listener; your brand needs to be an active and engaged participant. This is not the same as participation by broadcast. Participation by broadcast is when a brand is visibly active but establishes a one-way broadcast communication style with their audience.

"New Roles of CMOs Chief Marketing Officers Social Media"

Ahorre 08:50 AM