Study of Multicultural and White Advertising Professionals
Tangerine Watson Inc has announced findings from its Impact Study 2011. This is the first industry-wide research snapshot contrasting the perceptions and perspectives of multicultural and white advertising professionals.
The Impact Study offers an objective baseline to build upon current initiatives moving forward and tangible employee values for agencies to establish their own competitive edge. A ranking of the "Best Agencies" drawn from the 800 multicultural respondents will be announced shortly.
"Study of Multicultural and White Advertising Professionals"
Ahorre 08:24 PM
The Voice of Hispanic Marketing Conference
AHAA: The Voice of Hispanic Marketing will hold its Annual Conference on May 2-4, 2012 at the Intercontinental Miami Hotel with the theme of "Listen Up!" The conference will revolve around the client perspective and emphasize best practices across the broad Hispanic marketing continuum. Attending and being featured at the conference will be some of the nation's leading investors in the Hispanic market - The Clorox Company, Diageo, Google, Tecate and Wal-Mart are just a few of the marquis brands that will share their insights. They will reveal the creative strategies that resulted in outstanding campaigns that also deeply connected with Hispanic consumers.
"The Voice of Hispanic Marketing Conference"
Ahorre 08:33 AM
About Acculturated and Assimilated US Hispanics Reports
From acculturated to assimilated, just because they speak Spanish doesn't mean all Latinos share the same views
March 2012 PRNewswire -- Hispanic Group, an independent, minority-owned agency that specializes in customized communications solutions across all disciplines of advertising, traditional, digital and social media, branded content, direct response services and experiential marketing to the varied and fast-growing segments of the Hispanic population, today sought to shed light on the six types of Latinos living in the U.S., based on the widely-popular Ipsos U.S. Diversity Markets Report, which released the latest edition this week. Understanding the six segments within the vast Hispanic population in the U.S. can be crucial in marketing and advertising, but can also help create a clearer picture of who may ultimately swing the vote in November.
"About Acculturated and Assimilated US Hispanics Reports"
Ahorre 08:00 AM
How Americans are Spending Media Time and Money
Feb-13-2012 - Americans spend more than 33 hours per week watching video across the screens, according to the latest Nielsen Cross-Platform Report. But how they’re consuming content—traditional TV and otherwise—is changing. Demonstrating that consumers are increasingly making Internet connectivity a priority, 75.3 percent pay for broadband Internet (up from 70.9% last year); 90.4 percent pay for cable, telephone company-provided TV or satellite. Homes with both paid TV and broadband increased 5.5 percent since last year.
"How Americans are Spending Media Time and Money"
Ahorre 09:37 AM
HolaCiudad Social Media Mix
Feb 2012 - Castillo to lead Social Media Efforts for holaciudad.com.
holaciudad.com announced that Hector Castillo has been hired as the Digital Social Media Marketing Manager, a newly created position, for the Spanish-language web portal. He previously managed the digital extensions for HBO Latin America's programming, where he was successful in building out a mobile application for HBO Max. He is based in Miami under the leadership of Blanca Recio-Martinez, holaciudad.com's General Manager.
Ahorre 09:35 AM
Ad Spending Climbs 2012 Digital Hits 2013
Ad Spending Climbs; Digital Hits Plateau? Optimism returns to the media buying industry after it reports impressive growth during the fourth quarter 2011, according to a new STRATA quarterly survey of leading advertising agencies. The industry is confident that business and client spending on advertising will continue to increase in 2012. However, the STRATA Survey noted that Digital advertising was flat during the fourth quarter, but Mobile is building momentum.
"Ad Spending Climbs 2012 Digital Hits 2013"
Ahorre 10:15 AM
US Hispanic Market 2012 Predictions Loida Rosario
By Loida Rosario, Marketing Strategist and Innovation Guru
- The future cannot be predicted. Peter Drucker reminds us. To influence the future, you have to create it. Betting on the right trends helps create that future.
The explosion of social and digital marketing, although enabled by technological advances, is fueled by consumption. Who is creating its future? I would argue that largely multicultural consumers in the U.S. and global consumers in emerging economies are driving the future of social and digital marketing. These segments are both lead (who influence other consumers) and heavy (who consume most) users.
"US Hispanic Market 2012 Predictions Loida Rosario"
Ahorre 12:21 PM
US Population: 313 Million on New Years Day
The U.S. Census Bureau projected the Jan. 1, 2012, total United States population will be 312,780,968. This would represent an increase of 2,250,129, or 0.7 percent, from New Year’s Day 2011, and an increase of 4,035,430, or 1.3 percent, since Census Day (April 1, 2010).
In January 2012, one birth is expected to occur every eight seconds in the United States and one death every 12 seconds. Meanwhile, net international migration is expected to add one person to the U.S. population every 46 seconds in January 2012. The combination of births, deaths and net international migration results in an increase in the total U.S. population of one person every 17 seconds. http://www.census.gov
Ahorre 12:15 PM
U.S. Hispanic Marketing Summit 2012
U.S. Hispanic Marketing Summit UPDATES
The US Hispanic Marketing Summit that is scheduled to be held on February 27-29, 2012 in Miami, FL. The forum has come about in response to the US Hispanic buying power reaching $1 Trillion annually and our delegates seeking to create marketing campaigns that address this market to tap into their buying power. Please find attached a copy of the event brochure and a link to the event website that outlines the structure and a list of people who are confirmed to be attending.
"U.S. Hispanic Marketing Summit 2012"
Ahorre 12:08 PM
General Mills unveils Dulce de Leche Cheerios
Cheerios is adding its newest cereal flavor, Dulce de Leche Cheerios.
“We are really excited about our new flavor as it combines a hint of the delicious caramel flavor rooted in Latin American culture to the already great-tasting, wholesome Cheerios we all know and love,” said Jim Wilson for General Mills. “And the best part of our new breakfast treat is that Dulce de Leche Cheerios provides a healthy start to your day like any of our other Cheerios varieties.”
Ahorre 02:13 AM
Latinons SES Conference Expo Latino
Hispanic Market Search & Social Marketing - SES Conference & Expo is excited to bring back SES Latino, Friday, October 7th
SES Latino Registration - In the past decade, the U.S. Latino population grew by 43%, surpassing 50 million and accounting for about one out of six Americans. What's more, there has been an increase in Latino media spend of 8.4% to a whopping $6.8 billion in the year 2010. (Compared to a 6.5% increase for all U.S. media, according to Kantar Media.) SES Latino 2011 will be taking a critical look at ways to grow your brand and maximize your results in this burgeoning marketplace. Our elite panel of experts, spanning the gamut from brands to agencies, will provide you with an in-depth look at their strategies, insights and best practices. Learn about the cultural nuances and their impact on the way this marketplace behaves online, the role of bicultural Latinos as online influencers, how to deal with the language barriers (English, Spanish, Spanglish) and the differences and similarities between Latinos and general market consumers.
Keynote Speaker: Bryan EisenbergBryan Eisenberg
The Future Shopper: Keeping Ahead of the Ever Evolving Customer
"Latinons SES Conference Expo Latino"
Ahorre 11:21 PM
Spanish Hispanic Market Consulting Client Development Teams
More Than TV: Univision Sells Hispanic Expertise - Media Company Beefs Up Client-Development Group, Which Acts as Consultancy to Understand Consumers
By: Laurel Wentz May 16, 2011 - As Hispanic media owners aggressively push the latest Census data to encourage marketers to spend more money in their segment, Univision Communications is ramping up its client-development group, doubling spending on the in-house unit to $20 million and adding about 20 new hires, many from senior roles at major marketers such as Hyundai and Mars.
The Spanish-language media company is setting up category teams to focus on areas with major growth potential like auto, entertainment, restaurants and health care. For the auto team, Univision has hired 12 people who spent their careers on either the client or agency side in car marketing, including two researchers. The new auto team is headed by Paul Sellers, formerly VP-marketing at Hyundai.
"Spanish Hispanic Market Consulting Client Development Teams"
Ahorre 01:09 PM
