March 13, 2005
Univision Communications
Univision Communications, the leading Spanish-language media company in the U.S., today announced that during the February Sweep, the Univision Network delivered its best primetime Sweep performance ever among Hispanic Adults 18-49 and 18-34. Compared to the last February Sweep, Univision increased its viewership 36% among Hispanic Adults 18-49 and 53% among Hispanic Adults 18-34.
Consistently the 5th ranked network overall in primetime, Univision increased its ranking to become one of the top 4 networks among Adults 18-34 (whether Hispanic or non-Hispanic) on 19 of the 28 nights in February. In fact, Univision was the #1 Network in the country in any language among Adults 18-34 on four nights in February. In addition, Univision alone attracted more Hispanic Adults 18-49 and 18-34 than the primetime Hispanic audiences of the seven English-language broadcast networks and Telemundo combined during the February Sweep.
Univision’s novelas also boasted record results during the February Sweep. Univision's primetime novela block audience increased 51% among Hispanic Adults 18-49 as compared to last year. Moreover, Univision delivered more than four times Telemundo’s Hispanic Adult 18-49 primetime audience and almost five times Telemundo’s Hispanic Adult 18-34 primetime audience.
“The February Sweep was a tremendous success for Univision, as the Network delivered its best primetime sweep performance ever,” said Alina Falcon, Executive Vice President and Operating Manager, Univision Network. “Univision is not only the undisputed leader in Spanish-language television – as the Network continues to increase its audience, it is challenging the Big 4 English-language networks for overall viewership. We are thrilled with these results and are eager to continue delivering the highest quality programming to the growing U.S. Hispanic community.”
Univision’s live, 3-hour broadcast of its music awards show “Premio Lo Nuestro” 2005 on February 24th delivered more 18-34 year old viewers than ABC and FOX, regardless of language, and more 18-49 viewers than FOX. Premio Lo Nuestro was the most-watched special in English- and Spanish-language television history among Hispanic Adults 18-49, delivering 2.3 million more Hispanic Adults 18-49 than the 2005 Academy Awards, which also aired during the February Sweep on ABC. Premio Lo Nuestro, not the Super Bowl, was the #1 program during the February 2005 Sweep among Hispanic Adults 18-49, outdelivering its 2004 broadcast by 21%.
Univision Communications Inc. is the premier Spanish-language media company in the United States. Its operations include Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 98% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 80% of U.S. Hispanic Households; Univision Television Group, which owns and operates 27 Univision Network television stations and 1 non-Univision television station; TeleFutura Television Group, which owns and operates 33 TeleFutura Network television stations; Galavisión, the country’s leading Spanish-language cable network; Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 17 of the top 25 U.S. Hispanic markets and 4 stations in Puerto Rico; Univision Music Group, which includes Univision Records, Fonovisa Records, and a 50% interest in Mexico-based Disa Records labels as well as Fonomusic and America Musical Publishing companies; and Univision Online, the premier Spanish-language Internet destination in the U.S. located at http://www.univision.com. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S., and a non-voting 27% interest in Entravision Communications Corporation, a public Spanish-language media company. Univision Communications is headquartered in Los Angeles with television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit http://www.univision.net
Ahorre 08:50 PM
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November 07, 2004
Lo Veremos Todo con Niurka y Bobby

Miami, FL,--(HISPANIC PR WIRE)--November 4, 2004--Usually the favorite subject of paparazzi and tabloids, crazy-in-love couple Niurka Marcos and Bobby Larios open their house to Univision’s cameras to give its audience an intimate look into their private celebrity lives on the network’s new reality show “Lo Veremos Todo con Niurka y Bobby” (Life with Niurka and Bobby), which debuts Tuesday, November 9 at 10pm (9pm Central).
Unscripted and unpredictable, “Lo Veremos Todo” will let Hispanic TV viewers move-in with the Marcos-Larios family, arguably the most talked about Latin celebrities of the year whose controversial relationship has been the subject of many a headline. Univision’s cameras will record every aspect of their daily lives, including their children, extended family and friends, even their pampered pets. Viewers will share the happy times and the most drama-filled moments, just as they happen. Fascinated by this eccentric newlywed couple, Hispanic America will see Niurka and Bobby as the have never been seen before – at home, as parents, as lovers and in the real world…or their version of it.
“Life with Niurka and Bobby” begins as they move into a new home and experience the typical stress and joy related to starting a new life together. Although millions already know and love them, what will the neighbors think of the new family on the block? What will Niurka do when she receives the unexpected call to return to the controversial musical production - Aventurera? Will Niurka and Bobby decide to have a child together? Will their equally outrageous friend Gloria Trevi pay them a visit?
TV viewers will find themselves glued to the tube as they experience the real-life novela of this unconventional family and its outspoken matriarch. “Lo Veremos Todo” literally means, “We’ll See everything,” and with Niurka and Bobby involved, viewers will want to see everything… every Tuesday at 10pm (9pm Central).
For an exciting preview of “Lo Veremos Todo,”
please click here
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Hispanic Marketing 08:28 PM
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